How and Why is Balance of Nature Health Coaching Free?

Daniel Deceuster
4 min readMar 15, 2021


Balance of Nature products
Balance of Nature offers more than just their fruits, veggies and fiber supplements.

Balance of Nature seems to be everywhere right now. Their ads are all over the radio, TV and online. With thousands of new customers each week, at least 2/3 of whom seem pretty satisfied with the products, it’s no surprise they are gaining popularity so rapidly.

But Balance of Nature is more than just a supplement company. While the products are very good and highly rated, they also offer a free health coaching service.

But why? And how can they offer it for free? Most importantly…is it at all worthwhile?

To understand the development of health coaching, you have to understand the history of Balance of Nature and founder Dr. Douglas Howard.

Founder of Balance of Nature Dr. Douglas Howard
Balance of Nature founder Dr. Douglas Howard

In the 1990’s, Dr. Howard became intrigued with what was then an emerging field he referred to as “phytonutrition.” He realized that one of the key ways to help his patients enjoy optimal health was to eat plenty of fruits and vegetables.

Ultimately this led to the creation of Balance of Nature Fruits & Veggies. His goal was to make it easy and convenient for people to get enough fruits and vegetables.

But as a doctor, he knew more was required to help people not only achieve but maintain optimal health. Patients had questions and needed support, encouragement and education.

This is why the very first health coach for Balance of Nature was Dr. Howard himself. Balance of Nature customers could talk to Dr. Howard each month and learn about his triad of health, ideal quantities to take in their specific situation, and receive the overall support and education that he knew was so important.

As the company grew, it became impossible for Dr. Howard to visit with every customer every month. Rather than simply scrap the idea of free health coaching, he began to hire and train qualified health coaches who could act in his place.

Balance of Nature health coaches spend all day speaking with customers about their health goals.

Health coaches at Balance of Nature have very rigorous training. It takes months of working at the company in other phone capacities before someone can even become a health coach. And those who reach this status meet together as a group with Dr. Howard every single week for further training and instruction.

So what is health coaching like? And is it helpful?

I actually had the opportunity to meet with multiple health coaches at Balance of Nature and enjoyed the experience. A consultation over the phone is scheduled and confirmed by a team of schedulers. Once the time arrives, you get to speak with your health coach for about 15 minutes.

They taught me about Dr. Howard’s triad of health and asked how I was doing in my life in regards to my physical, spiritual and chemical health. In short, they focus on what you eat (nutrition), think (mental/emotional) and do (physical activity).

We set goals together and the following month they asked me about the goals. We had looked at increasing how much water I drink in a day, getting a certain number of steps and even just reading a book I’d bought but hadn’t got to yet.

The health coaches I worked with were very friendly and helpful. I found them to be useful aides in assisting me with getting and staying healthy. I can see why education, encouragement and accountability are such high priorities for Dr. Howard. There’s something to it.

So how is it free? Simply subscribe to Balance of Nature shipments each month. That’s it. If you are on recurring payments and shipments of the product, then you have access to health coaching for free.

Financially I can only assume that this is a sacrifice for Dr. Howard and Balance of Nature. But it is a top priority, and for good reason. I’m glad they offer it and even got my mother to use the service, which she really enjoys as well.

I personally love and recommend Balance of Nature products. If you’d like to give them a try, you can use a coupon code I found online SAVE35 to get 35% off your first month’s order when you sign up for recurring shipments. I’ve confirmed with them that this code is active and works.

If you sign up, be sure to ask about free health coaching! You won’t regret it!



Daniel Deceuster

Digital Marketing expert, entrepreneur, executive, data analyst, angel investor, mentor, recreational musician, family man & cancer survivor